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Where the money actually goes.

Sharks deserve better PR. And real protection.

The paperwork is fictional. The shark conservation allocation is real. We track every sale, publish allocations, and do not call a recipient a confirmed partner until money has actually moved.

$1

from every $4 certificate goes to conservation.

$12

from every $19 certificate goes to conservation.

$70

from every $99 certification goes to conservation.

How funds are split

Certificate prices are fixed at $4, $19, and $99. Lower tiers carry proportionally higher payment processing and operating costs. The conservation portion of each sale is tracked and reported here through public allocation reports.

Protected Friendof $4

$1 from every Protected Friend sale goes to shark conservation. Small certificate. Real contribution.

$1

25% goes to conservation

Non-Snack Recognitionof $19

$12 from every Non-Snack sale goes to conservation. The certificate is theatrical. The allocation is not.

$12

63% goes to conservation

Shark-Free Zoneof $99

$70 from every business certification goes to conservation. If you’re putting it on the wall, it should earn its place there.

$70

71% goes to conservation

Planned recipients: Listed organizations are planned recipients, not sponsors, endorsers, or formal partners unless expressly stated. Public allocation reports will be published once allocations are completed.

Where the money goes

These are organizations we aim to support as allocations are completed. We will report recipients publicly and will not claim a formal partnership before it is confirmed.

Reporting & transparency

Every conservation allocation will be tracked and reported publicly. Here's how reporting will work as allocations begin to flow.

01

Quarterly reports

Published publicly on this page. How much was raised, where it went, and what impact it had.

02

Verifiable allocations

Every completed allocation is backed by receipts and confirmation from the receiving organization.

03

Social updates

Public updates on our social channels showing how contributions were allocated and what happened next.

We haven't published our first report yet

The Shark Human Alliance is still in its early stages. This page will publish public allocation reports as allocations scale and payments are made. Until then, we will describe recipient organizations as planned recipients rather than confirmed partners.

How we choose partners

We don't pick partners by branding. The sharks aren't impressed by logos either.

Direct shark impact

The organization must work directly on shark conservation, research, or habitat protection — not general marine causes.

Financial transparency

They must publish annual reports, financial statements, or verifiable impact metrics that we can share with our community.

Proven track record

We prioritize organizations with years of documented conservation outcomes, not just good intentions.

Global & local balance

We aim for a mix of global organizations and local sanctuaries to ensure funding reaches where it's needed most.

Every certificate helps.

The joke is fictional. The conservation allocation is real. Get a certificate and help protect the sharks who definitely aren't plotting anything.